Blog: Dragana Djermanović, 29.Okt.2008, 17:37   (ažurirano 02.Apr.2020.)

Literatura o Odnosima s javnošću

U komentarima na jednom od nedavnih postova sa draganadjermanovic.com možete naći vrlo dobre sugestije u vezi sa edukacijom od/kod kuće.
Deo komentara i dragoceni spisak literature uz savete redovnog posetioca ovog bloga, Makedonca, prenosim u nastavku.
Budite uvereni da je ovo gotovo sve što vam je potrebno da osvežite svoje znanje (ukoliko ste duže u poslu) ili da ga steknete o PR-u. Ukoliko biste nešto dodali, budite slobodni.
 
"Potrudiću se da budem praktičan i konstruktivan...

Ključna recenica oko koje trebate istraživati je:

"Public relations role in contributing to strategic decision-making and strategy development"

Da bi ste bili aktivan i cenjeni učesnik u procesu odlučivanja u organizaciji, ne treba vam formalno (dopunsko) obrazovanje. Sve možete postići i samostalnim usavršavanjem i napornim radom (pod uslovom da imate intelektualne kapacitete, koje trebate staviti u fukciji svog unapredjenja i razvoja).

Krenite redom (ili po vašem izboru):

1. SOURCE: Steyn, B. 2007. Contribution of Public Relations to Organizational Strategy Formulation. In E.L. Toth, The Future of Excellence in Public Relations and Communication Management: Challenges for the Next Generation (Chapter 8, pp. 158- 166). Mahwah, NJ: Lawrence Erlbaum.

Kratak sadržaj:

- PUBLIC RELATIONS STRATEGY: A CONCEPTUALIZATION
- MODELS AND FRAMEWORKS IN THE PR LITERATURE FOR DEVELOPING PR STRATEGY
- Model for developing public relations strategy, linked to enterprise strategy
- STRATEGIC LEVEL: Role of the PR Strategist in developing Enterprise Strategy
- Public Relations Strategy: An Operationalisation

skinite ceo izvadak sa ovog linka
http://www.prconversations.com/wp-content/uploads/2007/08/excerpt-excellence-book.pdf

2. Proučite dobro ovaj blog
http://www.prconversations.com/?p=295
http://www.prconversations.com/?p=290
a nije liše i da ga pratite redovno preko RSS-a

3. Potrudite se da pronadjete ovu literaturu i da je dobro proučite:

- Corporate Reputation, the Brand & the Bottom Line: Powerful, Proven Communications Strategies for Maximizing Value By Roger Haywood
- Nightly Business Report Presents Lasting Leadership: What You Can Learn from the Top 25 Business People of our Times By Mukul Pandya, Robbie Shell, Susan Warner, Sandeep Junnarkar, Jeffrey Brown
- Master the Media to Attract Your Ideal Clients: A Personal Marketing System for Financial Professionals By Derrick Kinney
- Strategic Planning for Public Relations By Ronald D. Smith
- How to Manage Your Global Reputation By Michael Morley
- How to Manage Your Global Reputation By Michael Morley
- In The Court of Public Opinion: Winning Your Case With Public Relations By James F. Haggerty, James Haggerty
- Public Relations on the Net: Winning Strategies to Inform and Influence the Media, the Investment Community, the Government, the Public, and More! By Shel Holtz
- The PR Buzz Factor: How Using Public Relations Can Boost Your Business By Russell Lawson
- The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing and Leadership (J-B International Association of Business Communicators) By Tamara Gillis
- Public Relations For Dummies (For Dummies (Business & Personal Finance)) by: Eric Yaverbaum, Robert W. Bly, Ilise Benun,
- Public Relations Techniques That Work (Business Action Pocketbooks) By Jim Dunn
- Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century By Philip J. Kitchen, Don Schultz
- The Executive's Guide to Corporate Events and Business Entertaining: How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New ... Nurture Customer Loyalty and Drive Growth By Judy Allen
- Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication and Organizational Perspectives
By B. Moingoen
- A Handbook of Corporate Communication and Public Relations By Sandra Oliver
- How to Manage Your Global Reputation By Michael Morley
- Crisis Management by Apology: Corporate Responses to Allegations of Wrongdoing (Lea's Communication Series) (Lea's Communication Series) By Keith Michael Hearit
- Managing Reputational Risk: Curbing Threats, Leveraging Opportunities (Institute of Internal Auditors Risk Management Series) By Jenny Rayner

Nakon što dobro proučite što više literature... uradite svoj domaći zadatak: Seminarski rad na temu - "Public relations role in contributing to strategic decision-making and strategy development"

Pripremite prezentaciju na istu temu i zakažite termin sa top menadzmentom u vašoj organizaciji, za odbranu vaše strategije.

Usput uključite vašu imaginaciju i kreativne kapacitete i ugradite sebe u sve što radite. Lepo upakujte sve i stavite svoju etiketu..."
 
Zahvaljujem Makedonac na tvom izvanrednom doprinosu edukativnom aspektu bloga.

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